Don't get me wrong, I love my iPhone. I take it everywhere. I use the alarm to wake up in the morning and while the shower warms up I scan my work email. I hit the news reader on the bus and devour podcasts like nobody's business. I cannot imagine using another phone/mobile computer any time soon.
That said, my god look at this beautiful, simple phone. It's the Motorola F3 (MOTOFONE) and it's not your typical mobile phone. Check out the Wikipedia entry to find out about the "electronic paper" display, the fact that its original target is developing markets, and that it runs a Linux variant.
The limitations are plentiful, but I can think of tons of people who would absolutely love this phone. If this was Apple's first entry into the phone market I wouldn't have been surprised.