You'll notice I have a slight advertising/marketing bent in things I link. I like companies, their brands, and how companies use their brands to interact with their customers or potential customers. I hate advertising without focus. I am not a fan of pretty much any contextual or behavioral schemes I see day-to-day.

There are two advertising campaigns right now that I keep running into on the web. The "Cloverfield" viral marketing campaign, and the fun and far-reaching campaign revolving around the Simpsons' movie. Below I have a link to a story about the Simpsons appearing in Harper's Bazaar, and no doubt you've heard of the Simpons/7-11 Kwik-E-Mart project in which 7-11 stores were converted to Kwik-E-Marts as seen on the Simpsons' TV Show.

I like both of these because they took effort and it shows (though the jury is still out on whether Cloverfield is masterfully architected or entirely botched. Paramount goons are throwing around C+Ds everywhere I look).

Everyone lauds the death of print media, traditional publishing paradigms, the music industry, DRM...but I'm most happy to see the death of rewarding advertisers for shitty, thoughtless campaigns. I think it's something we've all known for a while: treat your customers to something engaging and they'll reward you with an appearance in their link list and possibly a ticket to your movie.