Sometime after I was born my dad went out and bought a football and put it in my crib hoping it'd have some sort of effect on who I'd become. The story goes that the next day they checked in on me and the football was deflated and had been pushed into the corner of the crib.

Growing up that football was always in the toybox or closet, still devoid of air and never used. I always remember moving it out of the way to get to some other thing I wanted to play with.

My dad had high hopes for me playing football, but by high-school his genes had barely produced a 105lb. 5'8" pitcher with an OK fast-ball and curve ball that fooled very few (if any). It wasn't exactly what he had hoped for, but I know he was as pleased as hell that I had discovered I liked baseball, and he encouraged me to keep at it and get better.

My parents are those typical good parents. I noticed over the years how they adjusted their desires of what they wanted us to be or do, and celebrated and accepted who we became and wanted to do. I've never had one of them say, "Why can't you be a doctor like so-and-so's son?" or "Why are you wasting your life on the computer?" Instead, they encouraged anything we attempted and supported us like it was their own endeavor. I have memories of my dad leaving work early to be there for the first inning of every game I played, or my mom sewing patches on my sister's "punk rock" denim jacket.

What I'm trying to say is, when Apple did this:

They were not this:

I feel like however our logo turns out today, it's just some desires and wishes about what we'd like our creation to become tomorrow. If we're mindful of who we are, and who we become, our brand will reflect it. And our logo will most definitely change. It has to change. If it doesn't I think we will have become those bad parents who cling to dreams of their kids being something they're not.