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Where I used to work there was a quote on one of the doors from David Ogilvy, "When you advertise fire-extinguishers, open with the fire."

I always liked that quote because it's something often missed when people are trying to explain what they're selling or even just trying to convey. I see this happen the most on web sites for applications that have a strong visual component. I can never understand why someone who wrote an application that does X doesn't have a nice screenshot on the front page showing it do X.

This entry started because Jason pointed me towards a MovableType plug-in called BigPAPI that does something very cool and very visual (allows plug-ins to affect MT's interface), yet there are no screenshots to be found.

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I can't remember if I'd ever brought this up, but I had an idea for desserts at restaurants. It's always so difficult to decide on what dessert to get, and sometimes you don't even want a whole cheesecake or tort, so how about some restaurant serves spoonfuls of dessert?

Imagine it: 50¢ a spoon for cheesecake, apple pie, maybe two apple pies, a cherry pie, some angel food cake with strawberries...

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I can't decide which is worse: finding parking on Friday night, or finding where you parked on Monday morning.

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I'm going to follow Anil's lead and put a call out for something in the Cole Valley/Noe Valley area. Living a block south of Haight has been nice, but if I hear "Yo, bitch, I said 'STEP THE FUCK OFF!'" one more time from this window I'm seriously going to go down there and explain to the gentleman the merits of a respectful, two-way relationship. Or something.

Also: walking + hills = holy fuck.

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Today has been a long todo list day. Some stuff piled up this week and I had to burn through them most of the morning. I'm creating most of my todos, so it's really my own fault, but one thing I've already realized is I have to do things in moderation. It's very easy to bite off more than you can chew when you're eating alone most of the time.

I'll be up in SF soon and in an office. Something about having a place to go means having boundaries on your day.

I do enjoy having a nice walk to lunch, though.

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I don't mean to get all cliched blogger on you, but last night I had a dream I was on Jeopardy and the final Jeopardy question (yeah, it was a dream, dreams don't follow the Jeopardy rules) was "Name one song from Len's 1999 album 'You Can't Stop The Bum Rush' that was not 'Steal My Sunshine'."

I panicked. I had no idea. Yeah, I remembered that one song, but did they even have other songs? They must have if there was an album.

So today I actually went to Amazon and looked up Len's album and found out they had a song called "Cheekybugger". I committed it to memory.

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Dsc00249We spent the weekend securing a sublet and driving around San Francisco neighborhoods. We got about this || close to taking the first one we saw (pictured on the right), but realized we'd be making a big mistake not waiting to see if we could do better. It wasn't a bad place, and the landlord was incredibly nice and helpful, but who takes the first thing they see? Not us.

One cab driver told us it was much better in San Francisco as he'd lived in "LA" (Woodland Hills) for a few years and was re-located to SF. His allergies disappeared and he said he felt healthier--despite being laid off almost immediately after arriving. Thanks, man.

The story did get him a better tip, though.

Any apartment hunting tips would be greatly appreciated. We like Noe Valley, the pan handle region (?), and Cole Valley but not set on them.

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This has been my first official week of working at home. The thing I have discovered is I CANNOT STOP WORKING. I can't control myself. My computer is always on and I have some task or thing to think about. It's not like the work is incredibly overwhelming either, it's just that having no delineation between work time and home time, or work space and home space, which means I find it easy to just keep working.

It's not really a problem, I'm enjoying it, and soon I'll be back in the office and have the ability to leave work, but for now I find it funny how much more I'm doing and accomplishing compared to when I used to drive into work and be there for 8 hours.

Another strange thing that's happened is I'm not keeping track of what clothes I've been wearing. I had to go to the bookstore the other day and while standing in the middle of the stacks it occurred to me I was wearing a shirt I had slept in—two nights in a row. Yuck.

I also thought it'd be fun to try growing a beard. It has been a lot of fun if having a really itchy neck and not so much a beard but a b  e   a r  d sounds like fun. There are pictures around my parents' house of my dad sporting his 70's style beard and sideburns. They look great. Manly. Cool.

I look infected. Like I just tangled with a black porcupine.

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I think one of the biggest reasons I continue to be bothered by the Minor Threat reaction is that a few friends and other webloggers have said, "Some people probably thought Minor Threat and Dischord  endorsed it!" (To paraphrase)

It reminded me of an argument I had with my sister a few months ago about seeing "Ocean's 11". She told me she'd never see it because George Clooney was in it and George Clooney was a liberal and he says things against our President that sways people's minds. Not hers, just people. Other people she didn't even know. She was looking out for them, you see.

This attitude of "I know what's best for other people" is a pretty pervasive attitude these days. We all seem to know what's best for everyone else because everyone else is weak and I'm the only perceptive one who needs to save them from being confused about shit.

I think knowing who Dischord is and who Minor Threat were provides a bit of immunity to the piece. It seems like all the ranting that's going on is by people who would never be led to believe Dischord would give a green light to that image. That was the point, I thought. Make it as close as possible because it's a skate tour ending in D.C. and you want people (people who know of the image) to say "What The Fuck?"

Heck, I said "What The Fuck?" when I first saw it. Then I laughed because something from my younger days was being co-opted by Nike—which was pretty damn funny to me.

Maybe years from now people will pose like that album cover to sell things the way so many companies have used Dylan's "Subterranean Homesick Blues'" man-in-the-street-flipping-cards-over image. And nobody will care because it's just this iconic device that people use to sell shit and get your attention.

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