My Tivo keeps track of what I watch, creating a profile of me to sell to marketers. Web sites keep track of me, creating a profile of what I look at to sell to marketers. I think because I am always aware of these facts it bleeds into other things I consume.

A few days ago I was scanning through the stations on my radio when I hit upon some talk radio bullcrap about the war. When I realized what was being said on the station my hand reached for the dial, my brain instinctively telling me I didn't want any marketing data being recorded about that.

The more my